Cash Out: How It Works and What It Costs
Cash out is the most successful product innovation in betting since the accumulator. Betfair introduced it on its exchange in 2011, letting customers lock…
The Overround Explained with Real Examples
Every bookmaker’s price list contains a hidden number, and it is arguably the most important one in the entire industry. The overround is the…
Slot Volatility Explained
Two slot machines can advertise identical 96 per cent return-to-player figures and still behave like entirely different games. One pays small amounts on every…
How Cirque du Soleil Rebuilt Itself After 2020
In March 2020, Cirque du Soleil went from running 44 productions around the world to running none in a matter of days. The company…
The Envelope Error: What Moonlight vs La La Land Changed
With one category left on the night of 26 February 2017, the 89th Academy Awards had run almost without incident. Warren Beatty and Faye…
Why Gambling Ads Are Disappearing from Football Shirts
When Fulham carried Betfair’s logo in the 2002-03 season, they became the first Premier League club with a betting company on the front of…
What Casino Comps Actually Cost
The comped suite, the free steak dinner, the limousine at the airport: casino comps are presented as generosity and administered as accounting. Every complimentary…
European, American and French Roulette Compared
Three games share the name roulette, and to a casual glance they are identical: a spinning wheel, a bouncing ivory-coloured ball, a grid of…
Entertainment Eurovision Betting Markets and Their Strange Efficiency
Every May, one of the more reliable forecasting instruments in European public life turns out to be a betting market attached to a song…