How In-Play Betting Changed Football Broadcasting
For a stretch of the 2010s, the most recognisable face at half-time in British football was not a pundit but Ray Winstone, floating above…
Same-Game Parlays: Why Bookmakers Love Them
For most of betting history, combining selections from the same match was simply not allowed. The outcomes were correlated, the maths was awkward, and…
Betting Exchanges and Bookmakers: How They Differ
A bookmaker and a betting exchange both display odds on the same football match, yet they are running opposite businesses. The bookmaker is a…
How Betting Odds Are Set: Inside the Trading Room
The popular image of an odds compiler is a man with a cigarette and a form book, scribbling prices on a whiteboard. That world…
Cash Out: How It Works and What It Costs
Cash out is the most successful product innovation in betting since the accumulator. Betfair introduced it on its exchange in 2011, letting customers lock…
The Overround Explained with Real Examples
Every bookmaker’s price list contains a hidden number, and it is arguably the most important one in the entire industry. The overround is the…
Why Gambling Ads Are Disappearing from Football Shirts
When Fulham carried Betfair’s logo in the 2002-03 season, they became the first Premier League club with a betting company on the front of…
Betting Responsible Gambling Tools Compared
Every licensed betting and casino operator now carries a menu of responsible gambling tools, but the items on that menu are not remotely equivalent.…